Ghana Design Network Hosts Breakfast Roundtable for Government and Business Leaders  

26-04-2019

Ghana Design Network Hosts Breakfast Roundtable for Government and Business Leaders  

On Wednesday, 24th April 2019, GDN hosted a Breakfast Roundtable for Government officials and relevant private sector leaders at the Netherlands Ambassador’s Residence. Hosting the group at the residence was the Dutch Ambassador H.E. Ron Strikker and his Deputy, Katja Lasseur.

Also in attendance was the Deputy Minister for Communication, Hon. George Andah and business leaders from organizations such as GCNet, GGEA, EU cooperation, Design Technical Institute (DTI Africa) and other diplomatic missions such as the Embassy of Israel.

In a very detailed presentation, the GDN Board chairwoman  Mrs. Norkor Duah and Program manager (Netherlands), Mr. Peter Kersten spoke to the leaders on the positive flywheel effect of Good design on our national economy. They also presented on the relevance of good design as a strategic tool for placing Ghana on the global space as a necessary destination through nation branding, sector-specific branding such as packaging design for the agriculture sector, digital design for businesses, spatial design for better look and feel of public spaces among others.

Speaking to the group of leaders, H.E. Ron Strikker called for action from the leaders present having been inspired by the relevance of subject matter and presentation and also offered the Dutch Embassy’s full support for the network.

GDN’s overall objective is to help build the ecosystem of Design in Ghana, providing a network of opportunities to the Creative Industry focusing on Creative Business Services in Ghana that benefit the following target groups: 

The Ghana design community > To become better designers and get more adequately-paid design assignments

The Ghanaian business community > To become more profitable, make Ghanaian consumers buy more indigenous brands and stimulate regional exports.  

The Ghanaian government > Improve government reputation through better nation branding, better designed public spaces, better street furniture and better online interaction with its citizens.

To encourage strategic partnerships between Ghanaian design studios and international partners, which is based on synergetic competences of each of the studios in order attract bigger in-country design assignments; so that potential design commissioners are less likely to orientate themselves outside Ghana.

 

For more information and partnerships, contact the program coordinator; joana@ghanadesign.net

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